Need to focus efforts to promote rice at global markets

The Financial Daily

Basmati is a blessing for Pakistan and India both and both need to have targeted and focused efforts for its promotion in global markets said Zulfikar Thaver in a Webinar organ ized by Rice Plus interna tional daily publication, says a Press release.

He also urged export cred it guarantee facilities for export to third world coun tries and also currency agreement with Iran. The SME rice exporters and processors both play an important role in value addi tion of basmati rice and are appreciated in both India and Pakistan.

Thaver the president of the Union of Small and Medium Enterprises (UNISAME) endorsed the views of other speakers from different countries especially the organizer and moderator Hamid Malik who rightly pointed out the declining of buying power, sanctions on Iran, the low recovery, the cost of production due to high cost of farm inputs, primitive systems, supply chain and low yield per acre. Hamid also pinpointed cost of raw material in his introductory remarks.

Thaver said Basmati is basmati known for its fea tures and basmati lovers insist on basmati. The other varieties which are non-bas mati but being sold as bas mati cannot disguise as bas mati because basmati is known and recognized for its aroma and taste.

He said SMEDA and TUS DEC both will soon be work ing for up gradation from grass roots level Samiullah Shaikh stressed on the phytosanitary issue and urged the best attention of the stake holders. He urged joint efforts of India and Pakistan for GI and Basmati trademark.

Faizan Ghori highlighted the scope of investment in the rice sector and impressed the participants with his purview on the financial aspects. He also emphasized on Chinese technology under CEPEC for rice sector.

The chairman of the Indian Rice Exporters Association spoke on pre and post-har vest issues and said both the Indian and Pakistani basmati is liked by the overseas buy ers. Basmati is the best rice from India and Pakistan. It is unique and complimented Pakistan on achieving good milling. He said the exporters are making buyers quality and this is a compromise on quality. He said Pakistani exporters are competing with Pakistanis and Indians are competing Indians in global markets and under cutting one another.

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